Marketing Specialist

Location: Birmingham, Alabama
Opening ID: 26647
Job Family: Marketing and Communications
Date Posted: Jun 1, 2022


Job Description

Why Join Altec?

Are you a highly motivated, people-oriented person with a passion for the power of marketing? Altec has an exciting opportunity for a Marketing Specialist in Birmingham, AL. Manage our marketing automation platform (Eloqua) and fully leverage its capabilities. Success requires a strong foundation in marketing automation to create, implement, and improve best practices ensuring continual enhancement of digital marketing efforts. The ideal candidate is organized, results-driven, has strong attention to detail and a passion for digital applications.

“Over the years, much has changed. But even more has not. We are as we have always been: a company led by values, powered by people and inspired to be a source of opportunity for those who depend on the performance of our products.”


  • Be part of a fun, collaborative marketing team that understands the value of its team members, strives to make a lasting impact, and believes in and upholds the company values.
  • Settle in with an Original Equipment Manufacturer in an Essential Industry (supporting Utilities, Tree Care, & Telecom)
  • Join an industry leader. Altec’s primary products – Made in America – include Aerial Devices, Digger Derricks, Cranes, Chippers, Tracked Equipment, and Specialty Products. They can be found across the U.S. and in over 100 countries around the world. In addition to our 8 major manufacturing facilities, Altec has three final assembly plants, 40+ service centers and an extensive network of field service technicians.
  • Share your passion within a like-minded, collaborative team environment
  • Maintain career focus, with growth & development encouraged within Altec
  • Competitive Compensation that rewards performance
  • Comprehensive Benefits including affordable medical options, dental and vision care, matching 401(k), company-paid Basic Life, wellness programs, company events, tuition reimbursement, paid vacation
  • Values that include Enjoyment of Work and Family


  • Four-year degree in Marketing or related field
  • A minimum two years of marketing automation experience
  • Ability to execute precisely to brand and style guidelines
  • Ability to vary language and tone of messages based on product and medium
  • Travel is required and could go up to 15%


  • Email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements
  • Interfacing with sales to ensure leads are tracked, routed correctly, and attributed to the correct campaigns
  • Maintaining Marketing Automation integration with CRM and assisting with the integration of additional platforms into the marketing automation software
  • Understanding and evaluating campaign metrics and reporting campaign performance to the marketing team
  • Working with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously
  • Managing marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards

Responsibilities may also include some or all of the following:

  • Understand and communicate the features and benefits of Altec products and services
  • Understand and communicate the competitive landscape and how it applies to subsidiaries
  • Develop email templates and landing page templates in collaboration with the Marketing team.
  • Create content for email marketing
  • Troubleshoot technical issues related to HTML templates, list segmentation, email opt-outs and other aspects of email execution.
  • Manage process to obtain and track activity and outcomes of campaigns to measure ROI
  • Provide feedback to the team to identify and correct areas that need improvement
  • All other duties as assigned

Family-owned since 1929, Altec has the reach and resources of a large organization with the heart of a local firm. “More than just building equipment, we also build relationships.” Safety is a primary responsibility in everything we do as is support of the Altec Company Values: Customer First - Enjoyment of Work - Family - Financial Stability - Integrity - People are our Greatest Strength - Quality - Spiritual Development – Teamwork

Should the selected candidate meet the qualifications of a more experienced level in the career path, the job level may be adjusted.