Marketing Specialist

Location: Birmingham, Alabama
Opening ID: 26066
Job Family: Marketing and Communications
Date Posted: Apr 27, 2022


Job Description

Why Join Altec?

Altec is currently looking for a Marketing Specialist in Birmingham, AL. The position reports to the Marketing Campaigns Manager and will coordinate and execute marketing projects that include promoting Altec products and services to prospects and customers while also supporting the needs of internal customers.




  • Coordinate, develop and maintain multichannel marketing campaigns in conjunction with Marketing Campaign team.
  • Create, monitor and optimize CPC campaigns via Google Ads & social media platforms
  • Develop, distribute and gather feedback on campaign reports with stakeholders
  • Manage paid advertising contracts and placements by coordinating creative design, tracking billing and gathering accurate proof of placement. (Print, mailer, billboard, radio, digital)
  • Monitor web analytics via Google Analytics in conjunction with broader Marketing team to establish effectiveness through KPI’s and conversions
  • Assist with research and development of new advertising platforms
  • Assist with creation of content and design across multiple channels
  • Provide feedback to the team to identify and correct areas that need improvement
  • All other duties as assigned


Please apply directly on our website


Education, Experience, and Skills Required


  • Bachelor's Degree required; Marketing or Communications Degree preferred
  • Minimum two years applicable experience required
  • Microsoft Office Suite skills required
  • Current valid Driver’s License
  • Excellent written and verbal communication skills
  • Google Certification (Search, Analytics, Display) preferred
  • Ability to develop relationships with peers to ensure teamwork within the Marketing area
  • Ability to vary language and tone of messages based on product and medium

Should the selected candidate meet the qualifications of a more experienced level in the career path, the job level may be adjusted.


Since 1929, Altec has been a company committed to excellence, consistently raising the bar through innovative design, manufacture, integrated safety features, and a continued dedication to total customer satisfaction. Altec is present in more than 100 countries throughout the world supporting the electric utility, telecommunications, contractor, lights and signs, and tree care markets. Altec Capital offers customized lease and purchase financing solutions, to make every purchase more affordable and convenient for our customers. We are known for lifting products -- bucket trucks, cranes, and equipment used to help people access tough-to-reach places -- but the success starts with thousands of associates who come together to Reach Higher!

Customer First - Enjoyment of Work - Family - Financial Stability - Integrity - People are our Greatest Strength - Quality - Spiritual Development – Teamwork


Competitive pay which rewards performance


Comprehensive benefits including Medical, Dental and Prescription Drug Program - Retirement 401(k) Program - Vacation and Holidays - Flexible Spending Accounts - Tuition Assistance Program - Employee Assistance and Mental Health/Substance Abuse Program - Life Insurance, Accidental Death and Dismemberment Insurance


Altec Industries, Inc. and its affiliates are equal opportunity employers and maintain affirmative action plans to recruit, retain, develop, and promote qualified individuals without unlawful consideration of race, gender, color, religion, sexual orientation, gender identity, national origin, age, disability, citizenship status, veteran status, or any other characteristic protected by federal, state, or local law. Altec strives to maintain a work environment free from unlawful discrimination and harassment, where associates are treated with respect and dignity.