Marketing Specialist

Location: Birmingham, Alabama
Opening ID: 23807
Job Family: Marketing and Communications
Date Posted: May 26, 2021


Job Description

Why Join Altec?

Altec is currently looking for a Marketing Specialist in Birmingham, AL. This position is responsible for managing our marketing automation platform (Eloqua) and fully leveraging its capabilities. This person will have a strong foundation in marketing automation and will be tasked with creating, implementing, and improving best practices ensuring continual enhancement of digital marketing efforts. The ideal candidate is organized, results-driven, has strong attention to detail and a passion for digital applications.

Altec specializes in the manufacture, sale and service of aerial devices, digger derricks, cranes and specialty equipment for the electric utility, telecommunications, tree care, construction, and light and sign maintenance industries in more than 120 countries throughout the world.


  • Email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements
  • Interfacing with sales to ensure leads are tracked, routed correctly, and attributed to the correct campaigns
  • Maintaining Marketing Automation integration with CRM and assisting with the integration of additional platforms into the marketing automation software
  • Understanding and evaluating campaign metrics and reporting campaign performance to the marketing team
  • Working with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously
  • Managing marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
  • Responsibilities may also include some or all of the following:
    • Understand and communicate the features and benefits of Altec products and services
    • Understand and communicate the competitive landscape and how it applies to subsidiaries
    • Develop email templates and landing page templates in collaboration with the Marketing team.
    • Create content for email marketing
    • Troubleshoot technical issues related to HTML templates, list segmentation, email opt-outs and other aspects of email execution.
    • Manage process to obtain and track activity and outcomes of campaigns to measure ROI
  • Provide feedback to the team to identify and correct areas that need improvement
  • All other duties as assigned


Please apply directly on our website

U.S. Military Veterans and Spouses are Encouraged to Apply See


Education, Experience, and Skills Required

  • 4 year degree in Marketing or related field
  • 2-4 years of marketing automation experience
  • Strong attention to detail and the ability to execute precisely to brand and style guidelines
  • Excellent written and verbal communication skills
  • Ability to develop relationships with peers to ensure teamwork within the Marketing area
  • Ability to vary language and tone of messages based on product and medium
  • Candidate must be able to independently manage their time and tasks
  • Travel is required and could go up to 15%


Customer First - Enjoyment of Work - Family - Financial Stability - Integrity - People are our Greatest Strength - Quality - Spiritual Development – Teamwork


Competitive pay which rewards performance

Comprehensive benefits including Medical, Dental and Prescription Drug Program - Retirement 401(k) Program - Vacation and Holidays - Flexible Spending Accounts - Tuition Assistance Program - Employee Assistance and Mental Health/Substance Abuse Program - Life Insurance, Accidental Death and Dismemberment Insurance

Altec Industries, Inc. and its affiliates are equal opportunity employers and maintain affirmative action plans to recruit, retain, develop, and promote qualified individuals without unlawful consideration of race, gender, color, religion, sexual orientation, gender identity, national origin, age, disability, citizenship status, veteran status, or any other characteristic protected by federal, state, or local law. Altec strives to maintain a work environment free from unlawful discrimination and harassment, where associates are treated with respect and dignity.